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Keywords: Sustainable consumption
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Journal Articles
The role of social marketing in promoting quality of life through the lens of sustainable consumption
Open Access
Journal:
Journal of Social Marketing
Journal of Social Marketing (2023) 13 (3): 419–433.
Published: 22 May 2023
... to be a challenge, as the awareness around sustainable consumption is still in its infant stage. Originality/value With the rise of globalisation, consumers in emerging economies aspire to portray wealth through the acquisition of materialistic possessions. This is even though the majority live in poverty...
