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Keywords: Sustainable development
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2024) 14 (2): 210–227.
Published: 10 April 2024
... engage economically marginalized people in transformative social marketing and innovation for sustainable development through PD. Design/methodology/approach The study includes a case study with a matched pairs analysis approach. The data analysis reports three themes depicting the role of PD...
Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2020) 10 (2): 215–242.
Published: 27 April 2020
...Rocio Rodriguez; Carmen Otero-Neira; Göran Svensson Purpose The research aims to describe the foundation of healthcare organizations’ past and present sustainability endeavors; describe the direction of a health-care organizations’ sustainable development; reveal and characterize what determines...
