... Sustainable food Sustainability Practice theories Sustainable food consumption Theory plays a central role in social marketing, guiding the understanding about reality, consumers and how (social) change occurs. Traditionally, social marketing has adopted the assumption of a rational individual who...

... system for welfare recipients to buy sustainable food can be implemented (Sacks et al., 2008). For example, the introduction of the use of food stamps at local farmers markets in the USA (Grace et al., 2007). Increasing the price of undesirable products and decreasing the price...