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Keywords: Sustainable gamification
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing 1–25.
Published: 08 October 2026
...Amonrat Thoumrungroje; Lokweetpun Suprawan Purpose Amid growing sustainability concerns and the increasing ubiquity of e-commerce and digital lifestyles, sustainable gamification has emerged as a vital strategy for promoting pro-environmental behavioral intention. This study aims to investigate...
