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Keywords: Switching intention
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Journal Articles
Taofeeq Durojaye Moshood, Gusman Nawanir, Fatimah Mahmud, Mohd Hanafiah bin Ahmad, Fazeeda Mohamad, Airin AbdulGhani
Journal:
Journal of Social Marketing
Journal of Social Marketing (2023) 13 (1): 121–148.
Published: 03 November 2022
...Taofeeq Durojaye Moshood; Gusman Nawanir; Fatimah Mahmud; Mohd Hanafiah bin Ahmad; Fazeeda Mohamad; Airin AbdulGhani Purpose This study aims to examine the young Malaysian consumers’ switching intention from synthetic to biodegradable plastics. This research shows the factors affecting young...
