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Keywords: Switching intention
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Journal Articles
The plastic of the future: determinants for switching intention from synthetic to biodegradable plastics among the young consumers
Available to PurchaseTaofeeq Durojaye Moshood, Gusman Nawanir, Fatimah Mahmud, Mohd Hanafiah bin Ahmad, Fazeeda Mohamad, Airin AbdulGhani
Journal:
Journal of Social Marketing
Journal of Social Marketing (2023) 13 (1): 121–148.
Published: 03 November 2022
...Taofeeq Durojaye Moshood; Gusman Nawanir; Fatimah Mahmud; Mohd Hanafiah bin Ahmad; Fazeeda Mohamad; Airin AbdulGhani Purpose This study aims to examine the young Malaysian consumers’ switching intention from synthetic to biodegradable plastics. This research shows the factors affecting young...
