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Keywords: System dynamics
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Journal Articles
Embracing complex social problems
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2020) 10 (1): 54–80.
Published: 09 October 2019
... complexity tools, in particular from the system dynamics field, and mindware (defined below) within a true transdisciplinary paradigm. Hamilton Coimbra Carvalho can be contacted at: hccarvalho@gmail.com © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only...
Journal Articles
Social marketing interventions: insights from a system dynamics simulation model
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2019) 9 (3): 329–342.
Published: 25 July 2019
.... Design/methodology/approach A system dynamics simulation modelling approach was used. Findings The findings showed that the effectiveness of social marketing interventions at different points of intervention and delay times is dependent on complex dynamic system interactions and feedback loops...
Journal Articles
Using system dynamics modeling to evaluate a community-based social marketing framework: A computer simulation study
Available to PurchaseBrian Joseph Biroscak, Carol Bryant, Mahmooda Khaliq, Tali Schneider, Anthony Dominic Panzera, Anita Courtney, Claudia Parvanta, Peter Hovmand
Journal:
Journal of Social Marketing
Journal of Social Marketing (2019) 9 (1): 53–76.
Published: 17 December 2018
... question was: “How does implementing the CBPM for Policy Development framework improve coalition performance over time?” The authors implemented a case study design, with the “case” being a normative community coalition. The study adhered to a well-developed series of steps for system dynamics modeling...
