... integrates classic theories (self-actualisation (Maslow, 1943) and two-factor model (Herzberg et al., 1959)) within systems social marketing. Individuals are strongly influenced by not only their micro-level internal motivations but also the multi-levelled systems in which they are placed (Wood...

... food Climate change Meat consumption Macro-social marketing Socio-ecological model Systems social marketing Social engineering Policy change With a rising population, feeding society is one of the major concerns of our time, especially when taking into account the changing global climate...