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Keywords: Theory of interpersonal behaviour
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2022) 12 (4): 436–455.
Published: 12 April 2022
... marketing interventions has been the theory of interpersonal behaviour (TIB) (Triandis, 1980), which states that habits, intentions to behave and facilitating conditions (FCs) predict the probability of adoption of new behaviour. Triandis (1980) recognised the critical role of social factors and emotions...
