...Budi Setiawan; Purwanto Purwanto; Wipsar Siwi Dona Ikasari; Suryadi Suryadi Purpose This study aims to extend the Theory of Planned Behavior (TPB) with the Norm Activation Theory (NAT) and apply these two theories to explain Gen Z’s intention to reduce household food leftovers. Design...

... been found on the application of social marketing on changing littering behavior in India. This paper aims to integrate the two widely used social marketing models, health belief model (HBM) and theory of planned behavior (TPB), with an extra factor, environmental factors, in a holistic model...

...Thi Phuong Linh Nguyen Purpose The purpose of this paper is to investigate factors affecting Vietnamese consumers’ intention and behavior toward “bringing your own shopping bags” (BYOB) instead of using plastic bags based on integrating theories: theory of planned behavior (TPB) and norm...

... pro-environmental intentions and attitudes of the public. Originality/value This study provided a new experimental test and confirmation of the role of subjective norms, the normative component of the theory of planned behavior and of personal norms, the normative component of the norm activation...

... be contacted at: nhajsalem@sharjah.ac.ae 30 06 2020 11 12 2020 01 02 2021 01 03 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Pro-environmental behavior Theory of planned behavior Recycling behavior...