Keywords: Tobacco
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Journal Articles
Journal Articles
Journal of Social Marketing (2012) 2 (3): 222–226.
Published: 05 October 2012
... at Stirling and the Open University, and a PI with the National Prevention Research Initiative, The UK Centre for Tobacco Control Studies and the International Tobacco Control study. Funders include Cancer Research UK; British Heart Foundation; UK Department of Health; Diabetes UK; Economic and Social...
Journal Articles
Journal of Social Marketing (2011) 1 (2): 82–99.
Published: 12 July 2011
... inform the concept, are reviewed. The application of a critical social marketing framework to the study of the impact of tobacco and food marketing is examined. Findings The paper demonstrates the utility of a critical social marketing framework in real‐world environments. Important considerations...
Journal Articles
Journal of Social Marketing (2011) 1 (1): 45–53.
Published: 15 February 2011
...Gerard Hastings; Kathryn Angus Purpose The paper aims to discuss the thorny issues of industry‐funded social marketing campaigns. Can the tobacco industry be trusted to educate our children about the dangers of smoking? Is a brewer the best source of health promotion? The paper argues...
Journal Articles
Journal of Social Marketing (2011) 1 (1): 32–44.
Published: 15 February 2011
... for being unhygienic and lazy, rather than recognising the role of poverty and poor infrastructure played in the disease spreading (Jones and Iverson, 2009). Evidence from both tobacco and alcohol consistently concludes that the programmes bringing about the greatest reductions in smoking or harmful...

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