...Asrar Ahmad Teeli; Jagwinder Singh; Divyanshi Pal Purpose This study aims to examine the theoretical workings of the transtheoretical model (TTM) of behavior change and its application in social marketers’ smoking cessation interventions. Design/methodology/approach Data analysis was conducted...

..., and evaluation framework is applied. Existent financial well-being initiatives are identified and selected, and further described and analysed in terms of their audience, channel, message and evaluation. The message is further discussed according to the transtheoretical model of change. Findings Most...