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Keywords: Two-sidedness
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Journal Articles
The credibility of refutation in two-sided anti-drug messages
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2015) 5 (3): 241–257.
Published: 13 July 2015
... Drugs Credibility Argument type Issue ambivalence Refutation Two-sidedness Both binge drinking and marijuana use are prevalent among adolescents nowadays, causing severe health problems (Comello, 2011 ; Hahm et al., 2012 ; Hecht et al., 2006). The reason...
