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Keywords: Underage alcohol consumption
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2016) 6 (4): 390–411.
Published: 10 October 2016
... the relationship between these strategies and underage alcohol consumption before and after 2007. Design/methodology/approach Panel data methodology is implemented using data from ESTUDES national survey (average sample size 26,000 interviews, 2004-2010) and INFOADEX (nationwide advertising expenditure, 1999...
