... to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Social marketing Road safety Distracted driving Fear appeals Extended parallel process model United Kingdom Accident prevention/road safety Aimed...

... of disparate and ad hoc interventions. This paper is the result of research that began in 2004 and that remains open, attentive to new developments and issues. United Kingdom Social marketing Public policy Cognitive approaches Policy processes © Emerald Publishing Limited 2019 Emerald...

... promotions Venue Place of residence University students Young women Students Marketing Australia United Kingdom Germany The application of marketing theory to social causes, such as binge drinking, has the potential to bring about benefits to the quality of people's lives and society...

... and Sheron, 2011). © Emerald Group Publishing Limited 2012 Alcoholic drinks Developing countries Critical social‐marketing Regulation United Kingdom India Malawi Malaysia Nigeria Philippines Sri Lanka Thailand Contemporary marketing literature suggests that the discipline...

... observations are made as to the contribution that self‐image congruency may play in behaviour change. © Emerald Group Publishing Limited 2012 United Kingdom Bicycles Individual psychology Cycling Cyclists Self image congruency Social marketing The theory of self‐image congruence (SIC...