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Keywords: University students
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2026) 16 (1): 32–57.
Published: 13 January 2026
...Laura K. Mugambi; Sarah J. Howcutt Purpose University students are at a life-course stage of gaining independence in choices about health risk behaviours, including alcohol consumption. Individual, social and environmental factors within university settings contribute to the appeal of drinking...
Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2013) 3 (1): 8–27.
Published: 08 February 2013
... promotions Venue Place of residence University students Young women Students Marketing Australia United Kingdom Germany The application of marketing theory to social causes, such as binge drinking, has the potential to bring about benefits to the quality of people's lives and society...
