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Keywords: User experiences
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2017) 7 (4): 405–422.
Published: 05 October 2017
... programmes. Then, value creation and destruction of social marketing service users’ experiences are discussed. This is followed by the study method and a discussion of the results following a qualitative analysis. Finally, the theoretical and managerial implications are presented, followed...
