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Keywords: Vocal advocacy
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2014) 4 (3): 240–260.
Published: 30 September 2014
... Situational theory of publics Vocal advocacy Since its public launch in 2006, the microblogging service Twitter has grown to have more than 500 million active, daily users in less than eight years. Twitter has become the main social media platform used in social media marketing campaigns (Stelzner...
