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Keywords: Vulnerability
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2020) 10 (4): 471–488.
Published: 06 July 2020
...Krzysztof Kubacki; Dariusz Siemieniako; Linda Brennan Purpose The purpose of this paper is to propose an integrative framework for vulnerability analysis in social marketing systems by identifying, investigating and problematising the relationships among several interrelated concepts, including...
Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2020) 10 (4): 489–506.
Published: 11 May 2020
...Felicity Small; Michael Mehmet; Jodie Kleinschafer Purpose People living with a disability (PWD) are often a marginalized vulnerable group who are economically and socially disadvantaged. This paper aims to explore the implementation of new social and financial policy reforms aimed at transforming...
