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Keywords: Waste sorting behavior
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Journal Articles
The role of norms in predicting waste sorting behavior
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2021) 11 (3): 224–239.
Published: 03 June 2021
... demonstrated that both subjective and personal norms significantly and directly predict waste sorting behavior (WSB) bypassing intention to behave. Research limitations/implications The fact that norms held by individuals are able to single-handedly drive pro-environmental behaviors implies that previous...
