... the effectiveness of comprehensive integration of social marketing techniques using rigorous evaluative methods. Social marketing Alcohol consumption Young adults University students Health promotion Behaviour change Alcohol consumption is a major risk factor for disease burden in Europe (Murray...

... Publishing Limited Licensed re-use rights only Online games Esports Diet Nutrition Gaming Sponsorship Young adults Behavioural ecological systems Food industry Health Playing online games has become a regular past-time and a popular media channel for many emerging adults (EAs...

...Aimee Riedel; Rory Mulcahy; Amanda Beatson; Byron Keating Purpose This paper aims to report on the first comprehensive, social marketing systematic review of interventions targeting illicit drug use by young adults. Design/methodology/approach A total of 3,169 papers were screened, with 20...

... low-income earners for energy efficiency programmes and that a “one size fits all” approach may not be effective. Originality/value While there is high interest in the public sector for motivating young-adult low-income earners to change their energy behaviours, little is known about the key...

... “patient led”. Cattaneo's observations could be regarded as the entry point for the main theme of this paper: here, we report on an investigation into how social marketing could be deployed in helping to improve breastfeeding rates amongst teenage mothers. Social marketing Young adults Individual...

... behaviour, both athletes and entertainers are diminished in the eyes of young adults (Lines, 2001). A comparison of the use of sport celebrities in advertisements between the 1980s and 1990s found the increased use of retired athletes and women athletes (Stone et al., 2003). It was suggested...