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Keywords: Young drivers
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2018) 8 (2): 220–236.
Published: 27 November 2017
... develop interventions and targeted messages that help young drivers cultivate a less idealised and masculine social image of reckless drivers. Originality/value This paper enhances the awareness of the effect that the media’s positive depiction of reckless drivers can have on the youth and proposes...
