... and encouraging deliberate compliance with it while developing valuable exchanges with people and stakeholders for the greater social good. Youth Enforcement Alcohol availability Midstream social marketing Minimum legal drinking age law Mystery shopping Tanja Kamin can be contacted...

... dominate (Hoffman et al., 2005) and where social desirability is likely to impact disclosure (Embree and Whitehead, 1993). Both these conditions apply in the context of youth drinking due to the strong cultural significance of alcohol consumption and the important role of alcohol in the rite...

... restriction) on alcoholic advertising to reduce the effect on youth. Originality/value The paper develops a comprehensive model to explain some (of the many) relationships underlying alcohol consumption among young people. Spain Alcoholic drinks Youth Consumer behaviour Alcohol consumption...