Keywords: sentiment analysis
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Journal Articles
Journal of Social Marketing (2024) 14 (3-4): 483–509.
Published: 14 October 2024
.../methodology/approach The authors use data visualization technology as an informational tool, visual sentiment analysis as a social text mining tool and Latent Dirichlet Allocation visual (LDAvis) modelling as a topic modelling tool to measure, assess and address social attitudes inherent in hesitancy...

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