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Volume 2, Issue 3
1 March 1992
This article was originally published in
Managing Service Quality
Managing Service Quality Cover Image for Volume 2, Issue 3
Research Article| March 01 1992

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Anna Kochan
Anna Kochan
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-8030
Print ISSN: 0960-4529
© MCB UP Limited
1992
Managing Service Quality: An International Journal (1992) 2 (3): 173–174.
https://doi.org/10.1108/09604529210029290

Discusses the European Customer Service Survey conducted by 3M, a major European manufacturing company, to provide information on how it could develop and create a reputation as the most customer‐oriented service organization.

Keywords: EUROPE, MARKET RESEARCH, CUSTOMER SURVEYS, CUSTOMER CARE
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© MCB UP Limited
1992
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