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Volume 3, Issue 1
1 January 1993
This article was originally published in
Managing Service Quality
Managing Service Quality Cover Image for Volume 3, Issue 1
Research Article| January 01 1993

Positive interaction

B. Kelly
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-8030
Print ISSN: 0960-4529
© MCB UP Limited
1993
Managing Service Quality: An International Journal (1993) 3 (1): 421–423.
https://doi.org/10.1108/09604529310029767

Looks at the communications event as an effective opportunity to launch an organisation initiative aimed at involving everybody in the task of improving quality. Outlines the elements involved in such events, the programme objectives, and finally methods for addressing and presenting data to staff and management alike.

Keywords: COMMUNICATIONS, ORGANIZATIONAL CHANGE, TQM
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© MCB UP Limited
1993
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