Resisting change

Discusses the need to manage a well defined TQM culture in order to ensure the future profits of many corporations. Explores the necessity for commitment to projects and examines the inevitable shift in management style which must accompany a Total Quality programme. Outlines the process of defining the organization′s aspirations, and looks at combating systematic sets of behaviours and beliefs which will stand in the way of change. Provides a guide to how to change the culture, and to applying Total Quality Management, giving a table of the seven principles of TQM