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Volume 3, Issue 6
1 June 1993
This article was originally published in
Managing Service Quality
Managing Service Quality Cover Image for Volume 3, Issue 6
Research Article| June 01 1993

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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-8030
Print ISSN: 0960-4529
© MCB UP Limited
1993
Managing Service Quality: An International Journal (1993) 3 (6): 5–6.
https://doi.org/10.1108/EUM0000000003195

Notes the differences between benchmarking and intelligence gathering and suggests that some benchmarking initiatives fail because these differences are not realized. Outlines other reasons why initiatives fail and offers a short checklist to help prevent some common errors when commencing a benchmarking initiative.

Keywords:
BENCHMARKING
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© MCB UP Limited
1993
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