Guest editorial: services marketing for impact

This Journal of Service Theory and Practice (JSTP) special section with selected papers from the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2017, hosted by RMIT University in Melbourne, Australia, from 4 to 6 December 2017, continues a longstanding tradition of collaboration (Finsterwalder and Garry, 2011; Finsterwalder and Tombs, 2018; Leo and Sweeney, 2017; Mathies and Patterson, 2017; Sajtos, 2015). Like in previous years, the journal editors, Professor Marianna Sigala, School of Management, University of South Australia and Associate Professor Chatura Ranaweera, School of Business, Wilfrid Laurier University, Canada, have kindly...