Factors affecting the adoption of social media payment platforms: a social network analysis approach

Lata Kumari Pandey is Research Scholar at the Department of Management Studies, Indian Institute of Information Technology Allahabad, Prayagraj. Her research area focuses on fintech, social media payments and social media’s influence on equity investors. She has published several journal articles. She has a bachelor’s degree in Commerce from Burdwan University and a Master’s degree in commerce with a specialization in finance from Kazi Nazrul University.

Ranjit Singh is Professor at the Department of Management Studies, Indian Institute of Information Technology Allahabad, Prayagraj. He has about 20 years of teaching and research experience at the postgraduate level. His research interests center on behavioral finance. He has authored more than 150 research papers in various reputed journals and various books such as Behavioural Finance, Indian Financial System and Business Environment. He has participated in four funded projects.

H. Kent Baker, CFA, CMA, is University Professor of Finance at American University’s Kogod School of Business, Washington, District of Columbia. He has published more than 210 refereed journal articles in such outlets as the Journal of Finance, Journal of Financial and Quantitative Analysis, Review of Accounting Studies, Contemporary Accounting Research, Journal of Corporate Finance, Journal of Banking and Finance, Financial Management, Financial Analysts Journal and Harvard Business Review. Professor Baker is an award-winning author/editor of 42 books with such publishers as Oxford University Press, John Wiley and Sons, Inc., Emerald Publishing and World Scientific. He is best known for his work in behavioral finance, dividend policy and survey methodology. He holds eight earned degrees, including three doctorates.

Ambrish Singh is Assistant Professor of Management at Rajkiya Engineering College Azamgarh, Uttar Pradesh. He has about 13 years of research and teaching experience at graduate and post graduate levels. He has published quality papers in reputed journal. His core area of research belongs to consumer decisions, entrepreneurship and public policy. He has also delivered more than 40 invited talks in various training programs, refresher courses and seminars.