Issues

Crafting Immersive Service Experiences: Bridging Fiction and Reality

Editorial: Unlocking immersion economy: expanding the boundaries of immersive service experience

Yupal Shukla; Suresh Malodia; Werner H. Kunz; Maria Francesca
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Impact of human and AI-agent services on customer learning, immersion and loyalty: the role of interactivity

Ravi Chatterjee; Sneha Rose George; Juhee Singh Verma; Githa Heggde; Dharmeshdan Dilipdan Gadhavi
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Factors affecting the adoption of social media payment platforms: a social network analysis approach

Lata Kumari Pandey; Ranjit Singh; H. Kent Baker; Ambrish Singh
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When immersive technologies drive service brand outcomes: the role of episodic future thinking

Lisa Baiwir; Laurence Dessart; Cécile Delcourt
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Understanding perceived healing through biophilic hospital room virtual reality scenarios

Courtney Suess; Babak Taheri; Jay E. Maddock
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Plugged into the future: how immersive technologies are changing service experiences?

Ramzan Rafikbhai Sama; Tanushree Pande; Kirti Sharma; Kallol Das
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A framework for inclusive service experiences (FISE): bridging the gap between traditional and immersive offerings

Vincent Jeseo; Kristina K. Lindsey Hall
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Value co-creation using virtual reality service experiences

Rajeswari Sundararajan; Preetha Menon; Balaji Jayakrishnan
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Regular papers

Customer incivility and emotional labor from the perspective of the transactional model of stress: mediation of customer orientation and moderation of interpersonal conflict

Hansol Hwang; Won-Moo Hur; Yuhyung Shin
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Innovating under pressure: how task crafting and fun activities shape service innovation in tourism employees

Jie Yang; Linlin Jia; Zhihong Chen; Feng Tian; Rongman Gao; Yong Huang
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Exploring the role of time in service: a mapping review based on temporal orientations and their cognitive actions

Selien Vancaillie; Paul Gemmel; Linda Alkire; Melissa De Regge; Bert R. Meijboom; Raymond Fisk
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