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Volume 4, Issue 2
1 April 1994
This article was originally published in
Managing Service Quality
Managing Service Quality Cover Image for Volume 4, Issue 2
Research Article| April 01 1994

Northern Ireland Tourism: A Quality Perspective Available to Purchase

Martin A. O’Neill;
Martin A. O’Neill
Lecturer
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Margaret A. McKenna
Margaret A. McKenna
Senior Lecturer in the Department of Hotel and Catering Management, at the University of Ulster, Northern Ireland
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-8030
Print ISSN: 0960-4529
© MCB UP Limited
1994
Managing Service Quality: An International Journal (1994) 4 (2): 31–35.
https://doi.org/10.1108/09604529410796189

Discusses the service quality matrix as one strategy in attaining and maintaining service excellence in relation to Northern Ireland’s hospitality record. Presents a set of guidelines based on the ideals and concepts of total quality management as a means to establishing Northern Ireland as a quality tourism destination to prospective travellers.

Keywords:
Hospitality, Northern Ireland, Service quality, Tourism, TQM, United Kingdom
© MCB UP Limited
1994
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