Beyond the Yellow Brick Road: The Continuing Search for Quality at D2D

Investigates the process of installing quality improvement at Design to Distribution Ltd (D2D), a subsidiary of the ICL group. Maintains that this was achieved by means of a major culture change – by educating its workforce. Goes on to explain how this was implemented by the use of the European Foundation for Quality Management (EFQM) model. Concludes that“change is a friend, not an enemy” and that it should be welcomed.