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Describes recent developments in the Northern Ireland tourist industry (following the ceasefire), which led to a 67 per cent increase in holiday traffic in 1995, and the impact of the recent return to violence. Investors in People is seen as a way of overcoming some of the problems brought about by a lack of training in the Northern Ireland tourism sector. Initiatives included a regional training strategy, a tourism training plan and a total quality management initiative as well as adopting the Investors in People standard.

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