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Using social media posts as resources for engaging in value co-creation: The case for social media-based cause brand communities

Anne Sorensen, Lynda Andrews, Judy Drennan

Journal of Service Theory and Practice (2017) 27 (4): 898–922.

https://doi.org/10.1108/JSTP-04-2016-0080

Published: 10 July 2017

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