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Bruce Cooil
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Journal Articles
The value of different customer satisfaction and loyalty metrics in predicting customer retention, recommendation, and share‐of‐wallet
Available to Purchase
Managing Service Quality: An International Journal (2007) 17 (4): 361–384.
Published: 17 July 2007
Journal Articles
A longitudinal examination of the asymmetric impact of employee and customer satisfaction on retail sales
Available to Purchase
Managing Service Quality: An International Journal (2006) 16 (5): 442–459.
Published: 01 September 2006
Journal Articles
Call center satisfaction and customer retention in a co‐branded service context
Available to Purchase
Managing Service Quality: An International Journal (2006) 16 (3): 269–289.
Published: 01 May 2006
