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Journal Articles

How and when do the ambidextrous frontline sales employees achieve superior sales performance?

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Keo Mony Sok, Devin Bin, Phyra Sok
Journal: Journal of Service Theory and Practice
Journal of Service Theory and Practice (2022) 32 (4): 505–520.
https://doi.org/10.1108/JSTP-09-2021-0194
Published: 09 May 2022
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Journal Articles

The tipping point: mitigating the curvilinear effect of frontline service employee's perception of leadership humility on frontline service performance

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Devin Bin, Keo Mony Sok, Phyra Sok, Sonariddh Mao
Journal: Journal of Service Theory and Practice
Journal of Service Theory and Practice (2021) 31 (1): 137–156.
https://doi.org/10.1108/JSTP-06-2020-0110
Published: 08 December 2020
View article titled, The tipping point: mitigating the curvilinear effect of frontline service employee's perception of leadership humility on frontline service performance
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Journal Articles

Does transformational leadership always matter in frontline service roles?

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Keo Mony Sok, Phyra Sok, Lan Snell, Pingping Qiu
Journal: Journal of Service Theory and Practice
Journal of Service Theory and Practice (2018) 28 (6): 733–751.
https://doi.org/10.1108/JSTP-03-2018-0053
Published: 07 November 2018
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Journal Articles

Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability: A moderated mediation model

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Phyra Sok, Lan Snell, Wai Jin (Thomas) Lee, Keo Mony Sok
Journal: Journal of Service Theory and Practice
Journal of Service Theory and Practice (2017) 27 (1): 231–249.
https://doi.org/10.1108/JSTP-01-2016-0001
Published: 09 January 2017
View article titled, Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability: A moderated mediation model
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