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Journal Articles

All for one but does one strategy work for all?: Building consumer loyalty in multi‐channel distribution

Yi‐Ching Hsieh, Jinshyang Roan, Anurag Pant, Jung‐Kuei Hsieh, Wen‐Ying Chen, Monle Lee, Hung‐Chang Chiu

Managing Service Quality: An International Journal (2012) 22 (3): 310–335.

https://doi.org/10.1108/09604521211231003

Published: 11 May 2012

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Journal Articles

The joint effects of compensation frames and price levels on service recovery of online pricing error

Yuan‐shuh Lii, Monle Lee

Managing Service Quality: An International Journal (2012) 22 (1): 4–20.

https://doi.org/10.1108/09604521211198083

Published: 20 January 2012

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