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Pervaiz K. Ahmed
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Journal Articles
When service failure leads to sin: Exploring service transgression and customer forgiveness in a multi-faith context
Available to Purchase
Journal of Service Theory and Practice (2018) 28 (4): 410–433.
Published: 13 March 2018
Journal Articles
On happiness, sadness or indifference: Investigating the carryover effect of outcome valence in service perceptions
Available to Purchase
Journal of Service Theory and Practice (2017) 27 (1): 69–86.
Published: 09 January 2017
