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Roderick Brodie
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Journal Articles
Image, brand relationships and customer value: Exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Available to Purchase
Journal of Service Theory and Practice (2015) 25 (1): 51–74.
Published: 12 January 2015
Journal Articles
Beyond virtuality: from engagement platforms to engagement ecosystems
Available to Purchase
Managing Service Quality: An International Journal (2014) 24 (6): 592–611.
Published: 04 November 2014
