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Journal Articles

The name effect in customization service: the role of psychological ownership and self-threat

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Yan Kou, Zhong Shuai, Samart Powpaka
Journal: Journal of Service Theory and Practice
Journal of Service Theory and Practice (2021) 31 (4): 493–511.
https://doi.org/10.1108/JSTP-08-2019-0181
Published: 25 May 2021
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