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Journal Articles
Factors affecting the adoption of social media payment platforms: a social network analysis approach
Journal of Service Theory and Practice (2025) 35 (5): 693–722.
Published: 14 March 2025
... methodological perspective and advancing the understanding of adoption dynamics in this emerging field. Social media payment platform Perceived usefulness Social network analysis (SNA) Delphi technique A13 M15 L98 O23 The digital payment system holds an important edge for merchant...
