...-boosting,” “stress-relief,” “weight-loss,” and “immune system-improvement,” little is known about the effectiveness of such a strategy. Consumer behaviour Experimental design Perceived variety Restaurant menu Retailers with large product offerings often categorize their wares to ease...

... significant among many factors influencing spectators’ event quality perceptions. Gender research has a long history in numerous business disciplines (e.g. organizational research, consumer behavior, and business marketing). In the field of social psychology, Markus and Kitayama (1991) suggested...

... managers to better understand customer loyalty and the value of reward programs that take into account the long‐term orientation concept. © Emerald Group Publishing Limited 2013 Customer loyalty Long‐term orientation Reward programme Reward timing and type Consumer behaviour Due...

..., suggestions are made for shopping website operators. Repeat‐purchase intention Consumer inertia Customer satisfaction Word‐of‐mouth Alternative attraction Consumer behaviour With the increasing maturity of online payment and delivery systems, customer reliance on the internet for information...

... discusses the main findings, discusses their implications, clarifies the study limitations, and suggests future research directions. © Emerald Group Publishing Limited 2013 Consumer behaviour Electronic commerce Returns Perceived opportunism e‐Return services Return policy Information...

... comprising our core attitudinal model are: H1. The perceived ease of use of online complaining will have a positive effect on attitude toward using it. Consumer behaviour Internet Complaints Service research Complaint management Technology acceptance Self‐service technology...

... performance and, therefore, the organizational success of the customer and the service performance itself. Hence, to attain success of a service encounter service providers must respond to a business customer's emotional state and mitigate the negative effect of emotional burdens. Consumer behaviour...

... be of considerable value in managing organizational performance (Schoefer and Ennew, 2005). © Emerald Group Publishing Limited 2012 Service failures Consumer behaviour Customer relations Service recovery Emotions Justice perception Severity of failure Ongoing increase in the importance...

... Group Publishing Limited 2012 Brands Brand extensions Consumer behaviour Product launch Extension innovativeness Extension quality Consumer involvement Reciprocal effects Vertical service line extension Lately, vertical service line extensions have gained increased attention...

... quality, e‐satisfaction, and e‐loyalty were positively significant between the two countries. Turkey Internet Consumer behaviour Electronic commerce E‐service quality E‐S‐QUAL Kano's model Analytical hierarchy process A review of the E‐S‐QUAL literature also reveals that several...

... Group Publishing Limited 2012 Medical tourism Perceived value Perceived benefits Perceived sacrifice Customer intention Tourism Consumer behaviour China Currently, many people travel overseas to obtain medical, dental and surgical care, while at the same time taking a holiday...

... Customer satisfaction Consumer behaviour Sports fans Every year, spectators from around the globe flock to stadiums, arenas, and other types of sporting venues in order to consume a wide range of sports products. Indeed, fan participation in, and consumption of, sporting events drives both...

... distribution system. Taiwan Banks Customer satisfaction Consumer behaviour Multichannel Service quality Benefits Barriers © Emerald Group Publishing Limited 2012 Information consistency refers to the extent that relevant content across channels is uniform or not (Stone et al...

... food restaurants and captures the regularly overlooked influences of the public brand image, social recognition, and perceived competitive advantages. Germany Restaurants Fast foods Customer satisfaction Consumer behaviour Word of mouth Fast food restaurant Social recognition ©...

... and Australia where immigrants are a large part of the service workforce. P2. Negative stereotype bias is moderated by the accent (a proxy of ethnicity) and service‐country image. The role of affective or emotional states on decision making and consumer behaviour is well documented...

...Chia‐Pin (Simon) Yu © Emerald Group Publishing Limited 2011 --> Sensory perception Strategic marketing Consumer behaviour Digital technology Traditional marketing is concerned with the production and consumption of firms and individuals. However, this particular theme of study...

...) Abingdon also available as an e‐book © Emerald Group Publishing Limited 2011 --> Tourism Customer Satisfaction Consumer behaviour Services This textbook is one of 20 books in the Routledge Advances in Tourism series edited by Professor Stephen Page of London Metropolitan University...

... behaviour Customer relations Sweden The dominant theories in marketing are based on the premise that customers follow a conscious process of decision‐making in choosing to purchase a certain good or service from a particular provider. This view is epitomized in the “theory of reasoned action...

... future use Customer retention Consumer behaviour Customer relations Research suggested that consumers' prior experiences significantly influence their decision to continue their relationship with the firm (e.g., Boulding et al., 1999 ; Yi and La, 2004), yet customer decision making...

... environment research to include employee displayed emotion as part of the social environment. Service environments Social environment Physical environments Customer emotion Service outcomes Consumer behaviour Customer service management Research on emotional contagion suggests that service...