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Keywords: Consumer trends
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Journal Articles
Trend spotting and service innovation
Available to Purchase
Journal of Service Theory and Practice (2015) 25 (1): 10–30.
Published: 12 January 2015
... consumer trends that will have a strong influence on their choices. To provide further insights into these trends, the authors label and describe three customer segments as a function of life-cycle. The goal is to provide a framework for identifying innovations that are of higher value consumers...
