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Keywords: Digital
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Journal Articles
Digital praxiography: a qualitative research toolkit for capturing digital service-related practices
Journal of Service Theory and Practice (2025) 35 (4): 569–591.
Published: 12 August 2025
...Mattia Rainoldi; Adele Ladkin; Dimitrios Buhalis; Barbara Neuhofer Purpose This paper introduces digital praxiography as a qualitative digital research approach that extends netnographic and praxiographic principles to provide a framework for studying practices in digital service environments...
