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1-3 of 3
Keywords: Digital services
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Journal Articles
Unlocking health participation: enhancing customer experiences in public health social media communities
Open Access
Journal of Service Theory and Practice (2026) 36 (7): 1–23.
Published: 24 December 2025
... of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence Public health services Digital services Customer experience Customer well...
Includes: Supplementary data
Journal Articles
Impact of human and AI-agent services on customer learning, immersion and loyalty: the role of interactivity
Available to Purchase
Journal of Service Theory and Practice (2025) 35 (5): 668–692.
Published: 03 June 2025
... that maximize customer satisfaction, engagement and long-term loyalty in digital service environments. Originality/value This study bridges the gap between human-agent and AI-agent service research by integrating service-dominant logic. It highlights the distinct yet complementary roles of AI and human...
Journal Articles
Journal of Service Theory and Practice (2024) 34 (3): 464–490.
Published: 19 February 2024
...Tiina Kemppainen; Tiina Elina Paananen Purpose This study examines the dualities of digital services – that is, how customers’ favorite everyday digital services can positively and negatively contribute to their well-being. Thus, the study describes the meanings of favorite digital services...
