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Keywords: Employees’ service innovative behavior
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Journal Articles
Journal of Service Theory and Practice (2025) 35 (5): 878–900.
Published: 05 September 2025
...-positioned to capture and satisfy diverse customer needs in real time (Al-Hawari et al., 2019). Studies indicate that nearly 80% of new ideas in tourism companies originate from frontline employees (Hoang et al., 2023). Employees’ service innovative behavior (SIB) refers...
