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Keywords: Externalization
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Journal Articles
Managing Service Quality: An International Journal (2011) 21 (4): 373–391.
Published: 12 July 2011
...Raymond P. Fisk; Lia Patricio; Christian Kowalkowski; Daniel Kindström; Lars Witell Purpose Manufacturing firms primarily organise service provision internally, externally or through a hybrid arrangement. This paper aims to analyse how firm‐, offering‐, and market‐specific factors influence...
