...Marianna Sigala; Pinelopi Athanasopoulou Purpose The purpose of this paper is to conceptualise relationship quality (RQ) and determine its antecedents and consequences in athletic services. Design/methodology/approach One in‐depth case study is carried out in a big fitness centre and involves...

...Yanni Afthinos; Nicholas D. Theodorakis; Pantelis Nassis Purpose Aims to identify the aspects of service delivery deemed most important by the users of Greek fitness centers and to examine whether their desires differ according to the type of fitness center they use as well as according to certain...