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Keywords: Frontline sales employees
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Journal Articles
Journal of Service Theory and Practice (2022) 32 (4): 505–520.
Published: 09 May 2022
...Keo Mony Sok; Devin Bin; Phyra Sok Purpose Business-to-business (B2B) firms increasingly have a need for frontline sales employees who can both sell and service customer account, a task known as sales-service ambidexterity which may pose significant challenges to frontline sales employees. Thus...

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