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Keywords: Loans
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Journal Articles
Managing Service Quality: An International Journal (2006) 16 (4): 365–379.
Published: 01 July 2006
... of the field research. This study contributes to the body of academic knowledge by shedding more light into the role of service quality in the selection process of mortgage provider. Practical implications An understanding of consumer buying behaviour with respect to mortgage loans is important to bank...
